Keith Ferguson

The NewStar Group was created by three leaders in TV, sports, and entertainment. We teamed up to help sports organizations navigate the new video distribution landscape. Our focus is on giving straightforward, independent strategic guidance to our clients to differentiate them in the constantly changing worlds of sports, TV, and technology. We leverage existing relationships with Networks, Sports Marketing Agencies, Streaming Companies, Commercial Advertisers, and Ad Agencies. Our focus is on developing adaptable multi-platform streaming strategies to deliver quality content that reaches fans now and in the future. We emphasize monetization through licensing rights, advertising, and sponsorships. We also explore new technology strategies, like on-demand statistics for younger viewers, and work on promoting emerging sports disciplines and events.