The Ninety-Niners
Si Goodall is the Founder of The Ninety-Niners, a company focused on making work for the 99%. With experience as the Global Chief Strategy Officer at MullenLowe Open and Director of Strategy at Saatchi & Saatchi X, Si has a background in shopper marketing and business development. Si holds a BSc in Physics from Imperial College London.
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The Ninety-Niners
We're a new breed brand and customer experience consultancy, specialising in creative, content, customer and commerce. We’re called The Ninety-Niners, because we stand with the 99%; the real customers who experience brands, not the 1% who create them. We’re on a mission to put real people back at the heart of advertising. Adland’s 1% has become obsessed with awards, purpose and the latest shiny technology. Instead of trying to meet the needs of the 99%, it’s making work for itself. Instead of trying to sell products to real people, it’s trying to save the world. At The Ninety-Niners, we are obsessed with the right things; real customers, conversion and creativity. Our focus is unlocking value for our clients, by helping their brands be more relevant to real people.