Alexandra Desjardins

Alexandra Desjardins is an experienced marketing and events management professional currently serving as the Brand and Sports Marketing Manager for Canada at The North Face, a VF Company, since January 2022, where responsibilities include managing events, sponsorships, and partnerships, along with leading the recruitment and management of Canadian athletes. Previously, Alexandra held leadership roles at GURU Boisson Énergie Bio, overseeing sponsorships and events, and at Labatt Breweries of Canada, focusing on inside sales. Alexandra also contributed to 3 Brasseurs as an Event Manager and Social Media Manager for seven years. Early in their career, Alexandra gained experience in logistics and coordination with the swimming team in Saint-Lambert. Alexandra holds a Bachelor’s Degree in Human Resources Management from École des sciences de la gestion (ESG UQAM).