Erica H.

Erica H. is an accomplished marketing leader with extensive experience in lifecycle marketing, brand loyalty, and strategic partnerships, currently serving as the Head of Lifecycle Marketing and Brand Loyalty at The North Face since May 2021. With a strong focus on data-driven customer experiences, Erica builds comprehensive strategies that enhance retention and emotional engagement throughout the customer journey. Prior roles include Director of Membership & Brand Partnerships and Director of Global Membership & Services at The North Face, where transformative loyalty programs were successfully re-launched. Previously, Erica held significant positions at Southwest Airlines, driving brand strategy and integrated marketing campaigns, as well as roles at UPROAR! @ DDB, Ignite Partnership LLC, TPN- The Promotions Network, and Tracy Locke, contributing to high-impact marketing initiatives across diverse industries. Erica earned a Bachelor of Science in Advertising with a specialization in Media Planning from The University of Texas at Austin.