Ermanno Modonesi

Ermanno Modonesi currently serves as the Senior Director of Retail and Wholesale Marketing for the Americas at The North Face, a VF Company, since November 2023, where responsibilities include leading marketing strategies for direct-to-consumer and wholesale channels across the US, Canada, and Mexico. Prior to this role, Modonesi held various senior positions at PUMA Group over a span of 15 years, including Senior Director of Global Commercial Marketing, focusing on cross-channel strategies, budget management, and team collaboration for brand initiatives. Additional roles at PUMA included Director of Global Retail Concept and Visual Experience, as well as Visual Merchandiser Manager for several regions in Europe. Modonesi's career also features a teaching role at the European Institute of Design, alongside management experience in leading store operations at Foot Locker EMEA. Modonesi holds a Bachelor's degree in Surveying Constructions from Scuola Normale Superiore.