The North Face
Liina Potter is a seasoned marketing professional with extensive experience in public relations and brand management. Currently serving as the Global Brand Marketing Manager at The North Face, a VF Company, Liina Potter founded the Pride Employee Resource Group to promote inclusivity and support for the LGBTQIA2S+ community within the organization. Previous roles include PR Manager at Yelp, Account Manager at MIGHTY PR, and various positions at SutherlandGold Group, where Liina Potter led PR initiatives for prominent clients like Twitter and Samsung. Academic credentials include a Bachelor's Degree in Business Administration and Management from the University of Oregon.
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The North Face
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The North Face®, a Division of VF Corporation, is the leading outdoor lifestyle company. Our philosophy is centered on teamwork and helping others to excel and push their boundaries. With more than 40 years in the outdoor industry, The North Face® is the premier supplier of authentic, innovative and technologically advanced exploration apparel,footwear, equipment and accessories.