Mark McKechnie

Mark Mckechnie currently serves as the VP Direct to Consumer EMEA at The North Face, a VF Company, where responsibilities include full P&L oversight for the EMEA Direct to Consumer channel, encompassing eCommerce, marketplaces, and owned retail stores. Prior to this role, Mark Mckechnie held various leadership positions at Science in Sport, including Senior Director of Digital Sales EMEA and eCommerce & Digital Marketing Director EMEA, where significant achievements included increasing DTC digital revenue from 8% to 33% of overall group revenue. Additional experience includes positions at Redwood and SportPursuit, alongside an educational background with a Bachelor's Degree in Social Policy from the University of Bristol.