The North Face
Sergio Magaña de la Parra is a seasoned professional in business development and management with extensive experience in the retail and e-commerce sectors. Currently serving as Partner Stores Manager at The North Face since December 2023, Sergio is responsible for fostering relationships with channel partners to enhance sales and revenue. Previous roles include Associate Director of Business Development at Lemon Basil, where focus areas included outdoor apparel and equipment, and Director of Business Development at CAA-GBG Global Brand Management Group, emphasizing revenue growth and market expansion. Sergio has also held leadership positions at companies such as Pepe Jeans London, Lacoste, and Liverpool, showcasing a consistent track record of strategic sales management, team leadership, and customer relationship enhancement. Educational qualifications include a Bachelor's degree in International Relations/Commerce from Universidad Anáhuac and certification as a Happiness Coach from Happitude.
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The North Face
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The North Face®, a Division of VF Corporation, is the leading outdoor lifestyle company. Our philosophy is centered on teamwork and helping others to excel and push their boundaries. With more than 40 years in the outdoor industry, The North Face® is the premier supplier of authentic, innovative and technologically advanced exploration apparel,footwear, equipment and accessories.