Wilfried Lawson Hecheli

Wilfried Lawson Hecheli is an experienced sales and marketing professional with a strong background in the sportswear and consumer goods industries. Currently serving as a Lifestyle Sales Representative at The North Face since September 2021, Wilfried previously held roles at Nike, including General Partners Account Executive and Courir Key City Captain, where responsibilities included managing a significant client portfolio and driving retail performance. Additional experience includes marketing positions at L'Oréal and HEINEKEN, where Wilfried coordinated marketing initiatives and supported product innovation. Educational qualifications include a Master's degree in Management from SKEMA Business School and a short course at North Carolina State University.