Yilia Wu

Yilia Wu is a Brand Manager in Product Marketing at The North Face, a VF Company, since October 2023. Prior to this role, Yilia served as PR & Partnership Manager at NEIWAI from May 2019 to April 2023, overseeing marketing projects related to co-branding, special product lines, and crossover cooperation, with strong skills in budget planning and integrated marketing strategies. Yilia's background includes working as a Creative Planner at VIP.com, empowering over 20 brands from April 2017 to May 2019, and gaining experience as an intern in sales and marketing roles at Mulberry England and Alessandra Rich. Additionally, Yilia has contributed as a Fashion Editor Intern at The Chinese Weekly and as an Editor/Journalist Intern at Modern Media Group. Yilia holds a Master's degree in Creative and Media Enterprises from the University of Warwick and a Bachelor's degree in Communication from Sun Yat-sen University.