Mari Hoel is a professional with diverse experience in marketing, communications, and consultancy. Currently serving as a Rådgiver at Digitaliseringsdirektoratet (Digdir) since September 2024, Mari has previously held roles such as Search Manager at Dr.Dropin and Senior Search Specialist at GroupM Norway. Early career experiences include positions at Reputation Institute as a Junior Consultant and Student Assistant, a Summer Student role at Lundin Norway AS, and an internship at Dinamo. Mari holds a Master’s degree in Economics and Business Administration with a specialization in Brand and Communications Management from Copenhagen Business School and a Bachelor's degree in PR and Market Communication from BI Norwegian Business School, along with additional studies in Development Studies at Oslo and Akershus University College.