The Nursery Research & Planning
Iain Gibson is an experienced professional in market research with a focus on the leisure and tourism sectors. Currently serving as Account Director at The Nursery Research & Planning since September 2019, Iain previously held roles as Associate Director at Arkenford Ltd from 2005 to September 2019, and as Senior Market Research Manager with expertise in travel, tourism, and video gaming sectors. Earlier career positions include Research & Planning Manager at First Choice Holidays (2001-2005), Market Research Project Manager at IATA (1999-2001), and Market Research Analyst at BAA (1997-1999). Iain's academic background includes a degree from Robert Gordon University, completed between 1992 and 1996.
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The Nursery Research & Planning
‘Research that helps brands glow and grow’ is the simple expression of everything we do. We love this unfussy articulation of our work. While we use cutting-edge quantitative, qualitative and data analysis techniques on a daily basis, these are the means to an end. The important thing is what happens next; our role is to distil and interpret findings into stories and recommendations that are clear, smart and aid decision making. In terms of the projects and research we work on, we think of them as distinct but interlinked branches: we explore, nurture, evaluate and interrogate.