The Nursery Research & Planning
Nicola Wright is an experienced Account Director at The Nursery Research & Planning, responsible for managing key account relationships and overseeing international client projects. Previously, Nicola served as the UK Group Research & Insight Manager at Hiscox, leading insight initiatives across various markets and collaborating closely with marketing teams. A career break from 2007 to 2016 allowed Nicola to immerse in new cultures while raising children in Singapore and Thailand. Earlier roles include Market Research Manager at ICI Paints, Senior Research Executive at Consensus Research, and Market Research Executive at TN Sofres, demonstrating expertise in market research, consumer insights, and project management. Nicola holds a Bachelor's Degree in International Business with Spanish from the University of the West of England.
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The Nursery Research & Planning
‘Research that helps brands glow and grow’ is the simple expression of everything we do. We love this unfussy articulation of our work. While we use cutting-edge quantitative, qualitative and data analysis techniques on a daily basis, these are the means to an end. The important thing is what happens next; our role is to distil and interpret findings into stories and recommendations that are clear, smart and aid decision making. In terms of the projects and research we work on, we think of them as distinct but interlinked branches: we explore, nurture, evaluate and interrogate.