The Nursery Research & Planning
Richard Wyllie is an accomplished research manager with extensive experience in the research and tourism sectors. Currently serving as Research Manager at The Nursery Research & Planning since November 2024, Richard previously held the role of Client Research Manager at Maru Group from November 2022 to October 2024. Richard's career includes significant positions at Tourism KwaZulu-Natal, where responsibilities ranged from Senior Researcher to Manager of Business Development and Relations, and Acting Manager of Prospecting Research. Earlier roles include Chief Researcher for the NDT Skills Development Project and Junior Lecturer in Community Based Tourism at the University of Pretoria. Richard's educational background consists of a Master's degree in Heritage and Cultural Tourism and a Postgraduate Diploma in Project Management, both obtained from the University of Pretoria and MANCOSA, respectively. Furthermore, Richard earned a National Senior Certificate from Westville Boys’ High School.
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The Nursery Research & Planning
‘Research that helps brands glow and grow’ is the simple expression of everything we do. We love this unfussy articulation of our work. While we use cutting-edge quantitative, qualitative and data analysis techniques on a daily basis, these are the means to an end. The important thing is what happens next; our role is to distil and interpret findings into stories and recommendations that are clear, smart and aid decision making. In terms of the projects and research we work on, we think of them as distinct but interlinked branches: we explore, nurture, evaluate and interrogate.