Zara M. serves as a Research Manager at The Nursery Research & Planning since July 2021, following a progression from Senior Research Executive to Research Executive within the same organization. Prior experience includes a role as ESG Foundation Graduate Intern - Researcher at The ESG Foundation and Junior Researcher at The Land Collective CIC, both in 2021. Zara also contributed as a Columnist for Nour Magazine and held the position of Student Brand Ambassador at The Economist. Leadership experience is evident in the role of President of the LSESU Alternative Careers Society from September 2019 to June 2020. Zara M. holds a Bachelor of Arts in Geography from The London School of Economics and Political Science, completed in 2020, and completed A Levels at Old Palace of John Whitgift between 2015 and 2017.
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The Nursery Research & Planning
‘Research that helps brands glow and grow’ is the simple expression of everything we do. We love this unfussy articulation of our work. While we use cutting-edge quantitative, qualitative and data analysis techniques on a daily basis, these are the means to an end. The important thing is what happens next; our role is to distil and interpret findings into stories and recommendations that are clear, smart and aid decision making. In terms of the projects and research we work on, we think of them as distinct but interlinked branches: we explore, nurture, evaluate and interrogate.