The Onyx Agency
Omar Barraza is a skilled Public Relations Specialist at C4N2 since January 2022, with a diverse background in music and production. Previous experience includes serving as a Musician for Duncan Laurance, primarily as a touring musician managing live tracks through Ableton from March to May 2023. Omar has worked as a Music Producer for Heaven Luna in February 2021 and held the position of Studio Manager at Dream Recording Studios from May 2016 to March 2020, where collaboration with artists and meticulous catalog management were key responsibilities. Additionally, experience includes roles as a Setup Coordinator/Assistant Engineer at Angelus Temple and Assistant Music Director at Celebration Church TX. Omar holds a Bachelor's degree in Music Marketing from the Los Angeles Film School.
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The Onyx Agency
The Onyx Agency is a premier marketing firm specializing in brand growth, cultural relevance, and strategic digital engagement. Under the leadership of CEO Sidon Farris, we partner with forward-thinking brands to elevate visibility, deepen audience connection, and drive measurable business outcomes. Our client roster includes leading names such as BetterHelp, Chomps, PATH Water, Poppi, PrizePicks, Thorne Health, Viome, and AG1—brands at the forefront of wellness, CPG, and performance innovation. We connect brands with elite, category-specific influencers—not just general lifestyle creators. Whether you’re in health & wellness, gaming, fitness, food & beverage, or fintech, we align you with the most impactful talent across Instagram Reels, TikTok, YouTube integrations, podcast placements, and newsletters. Every campaign is tailored to the touchpoints that drive results. From go-to-market campaigns to full-funnel influencer activations, The Onyx delivers integrated strategies that are data-backed, culture-forward, and built to scale.