Catonia Whalen

Senior Director Global Digital Sales & Retail Marketing at The Orchard

Catonia Whalen has an extensive background in marketing and sales within the music industry. Starting their career at Warner Music Canada, Catonia moved on to roles at Universal Music Canada, KOCH Records, EMI Music (now Universal Music Group), and currently works as the Senior Director Global Digital Sales & Retail Marketing at The Orchard. With a focus on driving key releases via streaming sales and retail marketing worldwide, Catonia collaborates with various teams to identify and develop high-potential content. Catonia's educational background includes a degree in Radio Broadcasting from Algonquin College of Applied Arts and Technology, as well as a BA in English, Drama, and Spanish Literature from the University of New Brunswick.

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