Micaela Valderrama

Micaela Valderrama is a seasoned advertising professional currently serving as Senior Manager of Advertising (Media Buying & Audience Development) at The Orchard since January 2024. Prior to this role, Micaela held the position of Paid Media Manager at The Walt Disney Company, where responsibilities included social pricing and activation from August 2021 to December 2023. Micaela's experience spans multiple organizations including Gallery Media Group as a Paid Media Analyst, VMLY&R as a Media Associate, Compass Marketing & Consulting LLC as a Marketing Intern, Sony Pictures Television Latin America as a Trade Marketing Intern, and various roles at Hispanic Group. Micaela earned Bachelor's Degrees in Marketing and Advertising from Florida State University and has demonstrated expertise in optimizing digital campaigns across a range of social media platforms while maintaining strong client relationships.