Ray Farrell is an accomplished professional in the music and media industry, currently serving as the Director of Business Development at The Orchard since July 2016. With a diverse background, Ray also performs as a bassist for Raymond Pettibon's Supersession. Previous roles include Director of Business Development at RoyaltyShare, Inc. and Head of U.S. Operations at finetunes GmbH, where services included digital audio/video distribution and online store solutions. Ray's leadership at RoyaltyShare resulted in doubled revenues, and at eMusic, Ray maintained a 95% client retention rate while negotiating licensing agreements with top record labels. Early career experience at Geffen Records involved managing recording and marketing budgets and artist development.
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