Luzelena Hernandez

LuzElena Hernandez is a seasoned marketing professional with extensive experience in coordinating marketing efforts across various organizations. Currently serving as a Marketing Coordinator at The Pabst Theater Group since September 2021, LuzElena oversees the creation of advertising and marketing budget packages and tracks digital spending across platforms such as Facebook and TikTok. Prior experience includes roles as a Marketing Coordinator and Design Facilitator at Klassen Remodeling & Design, Inc., where online presence management and content creation were key responsibilities, and as a Social Media Coordinator at The Rave / Eagles Club, focusing on engagement with Latino audiences. LuzElena also held positions with Appen, The Rave / Eagles Club, Catalano's Old Fashioned Lemonade, St. Matthias Catholic Parish & School, and Wiles Magazine, further diversifying skills in hospitality, communications, and social media marketing. LuzElena earned a Bachelor of Arts in Advertising and Marketing from Marquette University in 2015.