The Pabst Theater Group
LuzElena Hernandez is a seasoned marketing professional with extensive experience in coordinating marketing efforts across various organizations. Currently serving as a Marketing Coordinator at The Pabst Theater Group since September 2021, LuzElena oversees the creation of advertising and marketing budget packages and tracks digital spending across platforms such as Facebook and TikTok. Prior experience includes roles as a Marketing Coordinator and Design Facilitator at Klassen Remodeling & Design, Inc., where online presence management and content creation were key responsibilities, and as a Social Media Coordinator at The Rave / Eagles Club, focusing on engagement with Latino audiences. LuzElena also held positions with Appen, The Rave / Eagles Club, Catalano's Old Fashioned Lemonade, St. Matthias Catholic Parish & School, and Wiles Magazine, further diversifying skills in hospitality, communications, and social media marketing. LuzElena earned a Bachelor of Arts in Advertising and Marketing from Marquette University in 2015.
The Pabst Theater Group
The Pabst Theater Group is a multi-faceted entertainment organization. We host over 400 events annually in three historic venues in downtown Milwaukee: Pabst Theater (est. 1895), Riverside Theater (est. 1928) and Turner Hall Ballroom (est. 1882) as well as venues throughout Metro Milwaukee. Our organization is dedicated to outstanding service and promotion of the City of Milwaukee as well the world-class artists we are privileged to host. All year round, these events take place in iconic, creative places of public assembly that help to build community, loyalty and reinforce identity and heritage for our city.