Aly Fernandez

Aly (Aleida X) Fernandez is an accomplished professional with extensive experience in destination management and event services. Currently serving as Associate Vice President of Destination Services and Trade Show Activities at The Palm Beaches since February 2017, Aly focuses on enhancing corporate and association meetings while promoting the Discover brand through innovative trade show experiences. Previously, Aly held various managerial roles at Nordstrom, including Styling Sales Manager, where oversight of a high-performing sales team and customer engagement initiatives were prioritized. Earlier career experience includes a significant tenure as Director of Operations at Sharp Electronics Corporation, where management of international logistics and a distribution center in Uruguay were key responsibilities. Aly holds a Bachelor of Science in Business Administration and Marketing from the American University - Kogod School of Business.