Erick Garnica

Erick Garnica has extensive experience in the tourism and hospitality industry. Erick started their career in 1996 as a Sales & Marketing Coordinator at Sistemgraf in Mexico. Erick then worked as a Marketing Research Analyst at El Instituto de Investigaciones Sociales before joining Boca Resorts, Inc. in 2001 as a Reservations Agent and later transitioning to the role of Reservations Coordinator. In 2005, they became a Leisure Sales Coordinator at LXR-Luxury Resorts & Hotels / The Blackstone Group, Inc. Following that, they worked as a Marketing Consultant in a self-employed capacity from 2006 to 2007. From 2007 to 2008, they served as a Marketing Coordinator at Coral Hospitality. Erick then joined Fort Myers - Islands, Beaches, and Neighborhoods as a Senior International Sales Manager from 2008 to 2013. At Visit Lauderdale, Erick held the position of Director of International Sales from 2013 to 2018, where they successfully implemented sales and marketing plans to increase room night production in key international markets. Most recently, they have been working at The Palm Beaches since 2018, first as a Senior Director of Leisure Travel Industry Sales and currently as an Associate Vice President of Global Leisure Sales. In these roles, they have overseen global sales trade activity, managed sales teams and representation agencies, and introduced strategic markets to increase brand awareness and destination awareness.

Erick Garnica's education history includes a Bachelor of Science degree in Business Administration from Hodges University, which they obtained from 2002 to 2006. Prior to that, they received an Associate of Science degree in Marketing from Universidad Anáhuac, where they studied from 1999 to 2000.

In addition to their formal education, Erick Garnica has obtained several certifications. In July 2021, they completed a Certificate in Hospitality & Tourism Management from Florida Atlantic University. Earlier, in August 2002, they completed the Level I, II & III Enhancing Reservations Sales Program at HSA International.