The Partnering Group
Christie McGuinn is a seasoned professional in marketing and category leadership with extensive experience across multiple prominent companies. Since September 2014, Christie has served as a Partner at The Partnering Group. Prior to this role, Christie held the position of Senior Manager, Shopper & Category Leadership at Hillshire Brands from July 2010 to May 2014. Christie's career began at Borden Foods Corporation as a Sales & Category Management Analyst, followed by significant roles at Diageo, including Sales Analyst Manager, Marketing Manager, and Category Manager, from September 1998 to June 2010. Christie earned a Bachelor's Degree in Marketing from DePaul University between 1991 and 1995.
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The Partnering Group
The Partnering Group (TPG) is an international strategy and general management consulting firm whose mission is to build sustainable value for leading consumer product companies worldwide. For two decades, TPG has helped business leaders address their greatest challenges, from developing and deploying strategy to reorganizing for improving productivity and maximizing revenue. TPG applies extensive industry experience, proprietary intellectual capital and, a unique approach to project management that produces significant economic and human value for our clients. As a result, TPG’s clients span the globe and every industry segment including food, beverages, apparel, household products, luxury goods, health and beauty aids, automotive, entertainment and sporting goods. In addition to our client successes, the industry has applauded and adopted many aspects of TPG’s work. Leading companies and associations have recognized several of TPG’s proprietary models and processes as global standards. Recently, our category management, assortment and new product introduction processes were awarded best practice in Europe, North and South America.