The Partnering Group
Eleni Shipp is a seasoned marketing professional with extensive experience in strategic partnerships and brand development. Currently a Partner at The Partnering Group, Eleni also serves as a Strategic Partner at Fenwick Brands, focusing on operational excellence for high-potential CPG brands. Formerly the Chief Marketing Officer and Vice President Marketing at Lemi Shine, Eleni developed significant marketing strategies and led innovation initiatives. With a background in consulting through Eleni Shipp LLC and Tradewind Group, Eleni has a strong track record in marketing and market research, notably having contributed to significant sales growth at Procter & Gamble as a Marketing Director. Eleni holds a BBA in Marketing from the University of Michigan.
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The Partnering Group
The Partnering Group (TPG) is an international strategy and general management consulting firm whose mission is to build sustainable value for leading consumer product companies worldwide. For two decades, TPG has helped business leaders address their greatest challenges, from developing and deploying strategy to reorganizing for improving productivity and maximizing revenue. TPG applies extensive industry experience, proprietary intellectual capital and, a unique approach to project management that produces significant economic and human value for our clients. As a result, TPG’s clients span the globe and every industry segment including food, beverages, apparel, household products, luxury goods, health and beauty aids, automotive, entertainment and sporting goods. In addition to our client successes, the industry has applauded and adopted many aspects of TPG’s work. Leading companies and associations have recognized several of TPG’s proprietary models and processes as global standards. Recently, our category management, assortment and new product introduction processes were awarded best practice in Europe, North and South America.