Laura Shifflet

Laura Shifflet has extensive experience in digital marketing, currently serving as a Senior Campaign Specialist at PA Media Group since November 2012, where responsibilities include setting up Google Analytics (GA) and Google Tag Manager (GTM) for clients, and evaluating websites to align with client KPIs. Previously, Laura held roles as a Campaign Coordinator and Account Associate within the same company, focusing on optimizing digital campaigns, coordinating with clients and internal teams, and managing advertising orders. Early internship experience includes customer service duties with the Philadelphia Flyers, and academic credentials include a Bachelor of Science in Sport Management with a minor in Marketing from York College of Pennsylvania.