PA Media Group
Laura Shifflet has extensive experience in digital marketing, currently serving as a Senior Campaign Specialist at PA Media Group since November 2012, where responsibilities include setting up Google Analytics (GA) and Google Tag Manager (GTM) for clients, and evaluating websites to align with client KPIs. Previously, Laura held roles as a Campaign Coordinator and Account Associate within the same company, focusing on optimizing digital campaigns, coordinating with clients and internal teams, and managing advertising orders. Early internship experience includes customer service duties with the Philadelphia Flyers, and academic credentials include a Bachelor of Science in Sport Management with a minor in Marketing from York College of Pennsylvania.
PA Media Group
PA Media Group publishes PennLive.com and The Patriot-News. With more than 4 million monthly unique visitors and over 42 million monthly page views, PennLive provides digital-first news online and reaches one out of every four adults in the region. The Patriot-News is a 6-time PA Newspaper of the Year winner and was awarded the 2012 Pulitzer Prize for Local Reporting. PA Media Group offers a full range of marketing opportunities for businesses large and small. Whether it's a customized digital program on social media or search, a strategic ad campaign in one of our award-winning publications, or a combination of the two, we can find the perfect way to make any business stand out.