The PCA Group of Companies
Alberto Rodas is a seasoned digital marketing professional with extensive experience in various roles. Currently serving as the Director of Digital Strategy and Paid Search & Amazon DSP Manager at The PCA Group of Companies since June 2022, Alberto also founded DamnItBerto Media in January 2021, offering services such as custom website builds, PPC advertising, SEO, and business consulting. Prior experience includes positions as an Account Manager at Amazon, Regional Marketing Manager at SP+, and Digital Marketing Specialist at GKA, among others. Alberto's expertise encompasses developing and executing marketing strategies, managing digital campaigns, and improving operational efficiency across multiple organizations. A graduate of Southern Connecticut State University with a Bachelor's Degree in Business, Management, Marketing, and Related Support Services, Alberto combines a strong educational background with hands-on experience in driving business growth through effective digital marketing practices.
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The PCA Group of Companies
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The PCA Group of Companies is a fully vertically integrated, tech-enabled, and truly omnichannel global distribution company for the worldwide beauty and wellness sector. Led by the founding family for over 30 years, our 1500-person team supports omnichannel distribution to 150+ countries. Our specialized services include licensing, investing, digital marketing, logistics, and fulfillment. Each of our subsidiary companies have their own distinct leadership, business direction, and separate financial structures. These include 3OVO Logistics, The Premier Group, Perfume Worldwide, Patina Brands, Sela New York, and others.