Bill Hooven

Bill Hooven has a diverse and extensive work experience in marketing and consulting roles. Bill is currently working at The Pedowitz Group as a Senior Director, Customer Operations and Enterprise Technology, and Oracle Practice Lead. Prior to this, they held various positions at the company, including Senior Director, Customer Operations and Enterprise Technology, and Director, Customer Operations and Enterprise Technology.

Before joining The Pedowitz Group, Bill worked as a Technical Account Director at the company from 2013 to 2019. Bill also served as a Senior Revenue Engineer/Director of Training, specializing in sales/marketing alignment, marketing planning and execution, lead management process, and advanced lead scoring and nurturing. During this role, they gained expertise in enterprise marketing automation migrations and complex lead scoring strategies.

Prior to their tenure at The Pedowitz Group, Bill worked as a Marketing Consultant at Hooven Consulting, where they provided strategic and tactical consulting services for B2B and B2C clients, focusing on online presence, web 2.0, demand generation, and marketing automation.

Bill also has experience as a Managing Director at WFC, where they started an online product fulfillment service. Additionally, they worked as an Internet Strategy Director at Platinum Technology, managing the development and promotion of Platinum's education division online presence and directing the Digital Schoolhouse effort in Arizona.

Earlier in their career, Bill worked as a Marketing Consultant at Hooven Consulting, providing marketing best practices consulting for enterprise technology, financial services, and telecommunications companies. Bill also worked as the Vice President of Marketing at Barnett Card Services Corporation, where they developed and implemented a customer retention strategy for a large credit card portfolio.

Bill's work experience began at First Omni Bank, N.A., where they served as a Marketing Research Manager. Bill managed marketing research and development for a large credit card portfolio, utilizing relational database tools and building an early version of a CRM to improve targeting, offer testing, sales, retention, and customer service.

Throughout their career, Bill has demonstrated expertise in sales/marketing alignment, marketing automation, lead management, enterprise marketing, and customer retention strategies.

Bill Hooven obtained a Bachelor of Arts degree in Marketing and Finance from the University of Delaware, where they studied from 1990 to 1994. In addition to their formal education, they have also obtained several certifications related to marketing automation tools such as Salesforce, Adobe Marketo, and Eloqua. Bill became a Salesforce Certified Pardot Specialist in March 2019, a Marketo Certified Expert in May 2017, a Marketo Certified Solutions Architect in March 2017, and a Marketo Certified Expert in October 2014. However, the obtained month and year for the Eloqua Certified Master and the Marketo Certified Consultant certifications are not provided.