James Hurlock

James Hurlock is currently the Chief Brand Officer at The Picklr, where James is responsible for overseeing the brand's direction. Prior to this role, James served as the Chief Partnerships Officer at F45 Training, focusing on driving commercial growth and securing strategic partnerships. As the CEO of FS8, James was instrumental in launching a new fitness movement and achieving significant franchise sales. With experience in sales leadership at Get Well and project direction at IQPC Australia, James has a strong background in business development and healthcare. Additionally, James has experience as a professional athlete with the London Saracens Rugby Union.