The Picklr
James Hurlock is currently the Chief Brand Officer at The Picklr, where James is responsible for overseeing the brand's direction. Prior to this role, James served as the Chief Partnerships Officer at F45 Training, focusing on driving commercial growth and securing strategic partnerships. As the CEO of FS8, James was instrumental in launching a new fitness movement and achieving significant franchise sales. With experience in sales leadership at Get Well and project direction at IQPC Australia, James has a strong background in business development and healthcare. Additionally, James has experience as a professional athlete with the London Saracens Rugby Union.
The Picklr
At The Picklr, we strive to make our facility stand out from the rest. We offer a wide range of Pickleball programs, from court rental to private lessons and clinics. We also have a pro shop with a wide selection of Pickleball equipment and apparel. Our goal is to provide an enjoyable and safe environment for Pickleball players of all ages and skill levels. We strive to create a welcoming atmosphere where everyone is included and respected. We are The Picklr, and we are dedicated to growing the Pickleball community and making this great game available to as many people as possible. We look forward to working with you to make The Picklr the premier indoor Pickleball facility in the country. The Picklr, the nation’s premier indoor pickleball operation, has launched its franchise program to address the rapidly growing demand for full service indoor facilities across the country. The Picklr is the indoor court market leader for pickleball, the fastest growing sport in the nation with 36 million players in 2022 (APP Pickleball Participation Report). Pickleball is a paddle sport that combines elements of badminton, tennis, and table tennis. The Picklr is a fully integrated pickleball company. In addition to its 6 locations in Utah and 1 in Colorado, The Picklr has 2 e-commerce businesses, The Picklr Shop (www.thepicklrshop.com) and Stack Athletics (website to be launched Spring of 2023). The Picklr is also a strategic partner of Major League Pickleball (www.majorleaguepickleball.net).