The Planning Shop
Dianne Atherton has extensive experience in the field of market research. Dianne has held various research positions at companies such as The Planning Shop International, Genactis, PMSI-IMS Health, and FDM Pharma. With a background in qualitative market research, Dianne has been working in this industry since 1994.
The Planning Shop
As an insight-led global brand consultancy, The Planning Shop is the partner of choice for healthcare brand development and communications, turning findings into insights, into business-building ideas that impact the life of brands. #brandconsulting #brandresearch #pharmainsights #brandplanning #pharmaresearch Proud to be an Adelphi Group Company.