Shelley Diamond

Director at The Planting Hope Co

Shelley is a passionate builder of global brands and businesses, with expertise across an integrated array of communications disciplines. As one of the highest-ranking female executives in advertising (named the 11th Most Powerful Woman in Advertising by Business Insider, among other accolades), Shelley has helped champion marketing transformation for domestic and global clients in both the consumer and B2B spaces.

In her current role as Chief Marketing Officer of UNICEF USA, Shelley is responsible for building the UNICEF brand and communicating its mission “to be the leading child rights organization” to the US market. As head of marketing, her focus is to deliver the goals of the strategic plan through integrated marketing communications across all channels influencing all constituents. Her team leads small donor strategy and experience, external communications and partnerships and supports the entire organization. She is a member of the senior management team.

Shelley Diamond was the Chief Client Officer at Young & Rubicam and served on Y&R’s Executive Board. During her tenure at WPP she led the Dell, Tyson Foods, Campbell Soup and Xerox business responsible for P&L’s representing over $100 million in annual revenue. As a WPP leader she also provided the vision and organizational leadership to integrate 10 agencies across four continents and deliver cross-channel marketing solutions. Shelley also created and led Y&R Inspire Change, a social impact practice focused on helping corporate clients and not-for-profits transform the way the way they go to market and engage a new generation of donors and advocates for social change.

From 2007 through 2010 Shelley served as President of the flagship New York office of Young & Rubicam. She led the day-to-day operations, formulating, and implementing strategic direction, developing talent, and leading the transformation efforts to expand the company’s capabilities through the addition of new media and digital capabilities. She successfully drove organic growth from both existing and new clients, introducing new capabilities across offices and lines of business resulting in significant increases in top and bottom- line performance.

Shelley is also a mentor and a champion of women in the work force. She led women’s initiatives for Y&R including WPP’s commitment to the United Nations Gender Equality Sustainable development goal. Among other endeavors, she is a founding member of W.O.M.E.N. in America and a charter member of the prestigious Fortune/US State Department Mentorship Program since inception. Ms. Diamond has recently been named a Global Ambassador for Vital Voices.

Shelley Diamond is a team builder, a connector, a motivator, a pioneer, a networker, and a leader. In addition to it all, she raised two daughters and a son. She and her husband live in Scarsdale, New York where they occasionally babysit their rescue grand-dog.

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Timeline

  • Director

    Current role