The Point Group
Cathi Lane is a seasoned communications professional with extensive experience in public relations and corporate communications across various industries, including technology and healthcare. Currently serving as Account Supervisor at The Point Group since October 2021, Lane previously worked as a Corporate Communications & Public Relations Consultant at CollabComms, where a diverse range of messaging architectures and media relations campaigns were developed. Key roles include Media & Analyst Relations Manager at FireHost Inc., Senior Media Relations Strategist at Laurey Peat & Associates, Director of Public Relations at Ixia, and Director of Public Relations at Spirent Communications. Lane holds a Bachelor’s Degree in English, Journalism from the University of North Texas.
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The Point Group
As a full-service, integrated marketing communications firm, The Point Group creates compelling connections between brands and their audiences. From public relations to media planning, digital marketing to brand identity, our integrated marketing model is built on our clients’ needs – large, small, local or global – not on us trying to sell a specific type of service. Whether focusing on B2B or B2C, for us, marketing is a strategic solve to a business challenge – one that deserves business results. In short, we don’t just build brands. We build your business. Capabilities include: Strategic marketing Branding and advertising Creative design and messaging Digital marketing Social media and reputation management Media planning and buying Public relations