The POP Group
Portia Shaw is a seasoned professional in the fashion, beauty, and lifestyle industries, currently serving as Co-Founder of The IN-HOUSE Group since June 2022. The IN-HOUSE Group provides a curated platform for Stylists and Editors to access collections and request garments for editorial and influencer placements. Previously, Portia founded The POP Group in August 2011, a creative communications agency with a distinctive selection of innovative brands in London and Los Angeles. Portia has also held significant roles in PR, including Head of Fashion at Blow PR from August 2007 to August 2011, and as a JAE at Goodley Bullen PR Ltd from August 2006 to August 2007. Portia's foundational education was completed at Beaconsfield Secondary School.
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The POP Group
We have a notable, curated selection of brands from around the world who break the mold in the sectors they champion in. We celebrate our client’s individuality and nurture their growth from root to success. Our extensive experience in the industry has allowed us to achieve a directory of major league contacts that have made us a force to be reckoned with. Our realm of expertise includes product placement, celebrity relations, social media management, influencer campaigns, site copy, consumer mailers, creative direction, rebranding strategies and brand consulting. We have organized over 500 events around the world; product, brand and store launches, exhibitions and runway shows.