The Press Hook
Arzu Yonak is an accomplished public relations and operations professional with extensive experience across various industries. Currently serving as the Director of PR Accounts at Press Hook since July 2024, Arzu previously held the position of Director of Operations at Oasis Vacation Rentals and worked as a Campaign Manager at PR Volt, where notable contributions included managing a high-profile endorsement partnership with Cade Cunningham. As the Founder and Director of AY Public Relations from 2015 to 2021, Arzu managed luxury fashion and lifestyle clients, orchestrating events and media engagements in prominent venues. Additional expertise includes roles at LE BOOK, Big City/Little Dress, and Marquet Media, where Arzu honed skills in public relations, media outreach, and content creation. Arzu holds a B.A. in International Studies from Ohio Northern University.
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The Press Hook
The Press Hook is the first tech-enabled public relations platform that connects media to brands and publicists at scale. Their system helps thousands of brands, publicists, and journalists connect with each other to facilitate newsworthy stories in a modern world.