Joe Favorito

Director, Marketing & Public Relations at The Procedo Project

Joe Favorito is a product of 17 years of Catholic education; beginning at Our Lady Help of Christians Elementary and Xaverian High School in Brooklyn, and then Fordham University. He has over 34 years of strategic communications/marketing, business development and public relations expertise in sports, entertainment, brand building, media training, television, athletic administration and business. The Brooklyn, New York native has managed the day-to-day activities in strategic communications for: two of the world’s hallmark sports and entertainment brands (the New York Knickerbockers and Philadelphia 76ers); the world’s largest professional sport for women (the WTA Tour); the world’s largest sports National Governing Body (the United States Tennis Association); and the world’s largest annual sporting event (the US Open). He also oversaw the strategic planning, investor relations, communications and digital business development of the International Fight League during its two-year run as a Mixed Martial Arts venture and a publicly traded company before the assets were sold to the UFC.

He was named one of Forbes’ “100 Sports Business Must Follows On Twitter” for 2015, their “50 Must Follows” for 2016 and 2017. The Huffington Post’s “Sports Media People To Follow” for 2017 and 2018, BroBible’s 2019 “Sports Business Must Follows,” and’s 2020 “Top 100 Follows in Sports Business,” as well as being the only sole proprietor selected as a finalist for the Cynopsis Sports PR Awards in 2015. In 2017 he was also selected as one of Sports Business Journal’s “Power Players” in media and communications, the only independent consultant to make the list of 20.


  • Director, Marketing & Public Relations

    Current role