Issam BENAMARA

Lead Data Scientist at The Programmatic Company

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Location

Paris, France

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The Programmatic Company

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The Programmatic Company provides managed services and software solutions for brands to manage their programmatic advertising campaigns. THE PROGRAMMATIC PLATFORM Brief → Media → Planning → Set up → Delivery & optimisation → Reporting ▸ Direct connections to ad platforms Access to all audiences and inventories at the best rates directly plug to buying platforms.​ ▸ Campaign auto set up Automatic push of combinations created to ad platforms thanks to API connections​. ▸ Multi targeting builder algorithm Assisted creation of targetings regarding to your marketing goals, budget constraints, countries or ad formats.​ ▸ Media ROI optimization Budgets reallocation and targetings price adjustment on the fly thanks to in house optimization models. ▸ Media ROI prediction Forecasts of buying costs and returns on specific kpis based on historical data.​ ▸ Real time media dashboarding Real-time dashboard of your media plan with consolidated performances on every environment allowing analysis on all ad platforms dimensions.​ ▸ Multi dimensions media plan Media plans visualization integrating all audiences and inventories on all platforms selected on a particular operation.​ ▸ Billing module Automated and monthly billing module directly generated from ad platforms datas and external costs entered in the platform, at different levels. Platform integrations ▸ DV360 ▸ BEESWAX ▸ AMAZON ▸ FACEBOOK ▸ INSTAGRAM ▸ TWITTER ▸ SNAPCHAT ▸ MICROSOFT ADS ▸ GOOGLE ADS CONTACT US ▸ https://www.theprogrammaticcompany.com ▸ contact@theprogrammatic.company ▸ +33 (0)1 42 25 15 69


Headquarters

Paris, France

Employees

11-50

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