The Programmatic Company
Maxime W. has a diverse work experience in the field of marketing and communication. Maxime started their career as a Chargé de communication at Abaluxe Agencement in May 2011. Maxime then moved on to work as a Designer Web at CREATIVE RP from May 2015 to July 2015. In 2017, Maxime joined The Programmatic Company as the Head of Marketing Communication, where they were responsible for managing and implementing marketing and communication strategies. Maxime'srole included production of marketing materials, prospecting, and managing marketing campaigns.
Maxime W. completed a Master 2 (M2) degree in Information et communication from Université Paris 13 between 2014 and 2017. Prior to this, Maxime W. attained a BTS degree in Marketing, Publicité from Sup de Pub, studying from 2010 to 2012.
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The Programmatic Company
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The Programmatic Company provides managed services and software solutions for brands to manage their programmatic advertising campaigns. THE PROGRAMMATIC PLATFORM Brief → Media → Planning → Set up → Delivery & optimisation → Reporting ▸ Direct connections to ad platforms Access to all audiences and inventories at the best rates directly plug to buying platforms. ▸ Campaign auto set up Automatic push of combinations created to ad platforms thanks to API connections. ▸ Multi targeting builder algorithm Assisted creation of targetings regarding to your marketing goals, budget constraints, countries or ad formats. ▸ Media ROI optimization Budgets reallocation and targetings price adjustment on the fly thanks to in house optimization models. ▸ Media ROI prediction Forecasts of buying costs and returns on specific kpis based on historical data. ▸ Real time media dashboarding Real-time dashboard of your media plan with consolidated performances on every environment allowing analysis on all ad platforms dimensions. ▸ Multi dimensions media plan Media plans visualization integrating all audiences and inventories on all platforms selected on a particular operation. ▸ Billing module Automated and monthly billing module directly generated from ad platforms datas and external costs entered in the platform, at different levels. Platform integrations ▸ DV360 ▸ BEESWAX ▸ AMAZON ▸ FACEBOOK ▸ INSTAGRAM ▸ TWITTER ▸ SNAPCHAT ▸ MICROSOFT ADS ▸ GOOGLE ADS CONTACT US ▸ https://www.theprogrammaticcompany.com ▸ contact@theprogrammatic.company ▸ +33 (0)1 42 25 15 69