The Programmatic Company
Romain Delfau has a diverse work experience that includes roles in account management, project management, e-commerce, and event planning. Romain started their career as a co-founder at Badawell, a streetwear brand developed for freerunners. Romain then worked at Streetjump31 as a project manager in event planning, and later at MONSTERBALL AMUSEMENTS & HIRE, where they were responsible for communication. Romain also held a position at Lectra for a short period of time in a workshop role. In 2018, they became the e-commerce manager at CESARE NORI before transitioning to a project manager role in search engine advertising (SEA) at Regicom. Currently, Romain is employed as an account manager at The Programmatic Company.
Romain Delfau completed their education in a chronological order. From 2013 to 2015, they attended Iut figeac and obtained a DUT degree in Techniques de commercialisation. Following this, they pursued further studies at ESC PAU Business School from 2015 to 2018, where they completed a Master 2 (M2) degree in Marketing.
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The Programmatic Company
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The Programmatic Company provides managed services and software solutions for brands to manage their programmatic advertising campaigns. THE PROGRAMMATIC PLATFORM Brief → Media → Planning → Set up → Delivery & optimisation → Reporting ▸ Direct connections to ad platforms Access to all audiences and inventories at the best rates directly plug to buying platforms. ▸ Campaign auto set up Automatic push of combinations created to ad platforms thanks to API connections. ▸ Multi targeting builder algorithm Assisted creation of targetings regarding to your marketing goals, budget constraints, countries or ad formats. ▸ Media ROI optimization Budgets reallocation and targetings price adjustment on the fly thanks to in house optimization models. ▸ Media ROI prediction Forecasts of buying costs and returns on specific kpis based on historical data. ▸ Real time media dashboarding Real-time dashboard of your media plan with consolidated performances on every environment allowing analysis on all ad platforms dimensions. ▸ Multi dimensions media plan Media plans visualization integrating all audiences and inventories on all platforms selected on a particular operation. ▸ Billing module Automated and monthly billing module directly generated from ad platforms datas and external costs entered in the platform, at different levels. Platform integrations ▸ DV360 ▸ BEESWAX ▸ AMAZON ▸ FACEBOOK ▸ INSTAGRAM ▸ TWITTER ▸ SNAPCHAT ▸ MICROSOFT ADS ▸ GOOGLE ADS CONTACT US ▸ https://www.theprogrammaticcompany.com ▸ contact@theprogrammatic.company ▸ +33 (0)1 42 25 15 69