Lily Honnold

Demand Generation Marketing Specialist at Pursuant

Lily Honnold has a diverse work experience spanning different industries and roles. Lily currently works as a Demand Generation Marketing Specialist at Pursuant, where they analyze and monitors website traffic and executes various marketing activities. Prior to that, they participated in a Rotational Assignment Program at Medline Industries, LP, where they wrote content for sales reps, collaborated with product divisions, and led the implementation of Marketo. Lily also worked as an eCommerce and Merchandising Analyst Intern at Good360, where they analyzed eCommerce trends and implemented A/B testing. In addition, Lily has experience as a Sales Associate at Pier 1, a Sport Practicum participant at the Chicago Blackhawks, a Tennis Instructor at Warren Township High School, and a Swim Instructor at Gurnee Park District. Lily'sroles in these positions included customer engagement, content creation, proposal development, coaching, and teaching.

Lily Honnold completed their Bachelor of Business Administration (BBA) with a focus on Marketing Analytics at The University of Iowa Tippie College of Business from 2017 to 2020. In 2020, they also attended CIMBA for a brief period, although no specific degree was mentioned. Prior to their university studies, Lily attended Warren Township High School from 2013 to 2017. In terms of additional certifications, Lily obtained Problem Solving and Decision Making certification from Kepner-Tregoe in February 2020, Leadership Initiative of Excellence (LIFE) certification from CIMBA in January 2020, and Google Analytics for Beginners certification from Google Analytics Academy in September 2020.

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