Linda joined Pursuant on February 10, 2020. She spent her previous 19 years as a Sr.Database Marketing Manager at Easterseals. Linda has managed a constituent database of over 18 million records and was responsible for all direct response and telemarketing audience selections. Using various analytics tools, she worked to improve campaign metrics by refining or expanding the audiences. She also created reports and other output files from the database to support the needs of affiliates and other headquarters staff. Linda was heavily involved with two database conversions during her time at Easterseals. Prior to Easterseals, she was a Data Validation Analyst at Information Resources.
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