The Regatta Group
Chris Hodgkinson-Todd is an experienced professional in conversion rate optimization and analytics, currently serving as the Group Head of Conversion and Analytics at The Regatta Group since August 2023. Previously, Chris held various leadership roles at dentsu international from July 2017 to August 2023, including Partner, Associate Director, Group Optimisation Manager, and Optimisation Manager, where responsibilities encompassed leading diverse teams, managing top client accounts, and developing strategic propositions resulting in significant annual returns. Prior experiences include positions at PRWD as Optimisation Strategist and Executive, eCommerce roles at Kitbag.com, and various roles in web management and design. Chris holds a BA Honours in Creative Studies from Bangor University and A Levels in Media Studies, English, and Performing Arts from Holy Cross College.
The Regatta Group
The Regatta Group is a family run business which has offices and distribution centres across the world. The Regatta Group, run by Keith Black and his sister Joanne, is home to 3 active outdoor brands – Regatta Great Outdoors, Craghoppers and Dare2b, as well as Regatta Professional for the international workwear market. Each brand is born from a passion for providing amazing products to help you get more out of the outdoors – whatever you love to do. Regatta is popular particularly in the family outdoor market with its wide offering of clothing, footwear, rucksacks, camping equipment, working with some well-known faces and organisations. Craghoppers focuses on the outdoor and adventure market with a strong emphasis on innovation and technology. Dare2b is a key player in the ski, cycle, run and hike markets, offering innovative products to their youthful customer base, looking to push themselves to the limits. Entrepreneurial spirit and great relationships are values which run throughout the business. How we work with our colleagues, customers, suppliers, factories, partners - everyone who has been touched by the Regatta Group should feel better for it. There is also a strong sustainability ethos that runs across the business, led by Joanne Black, who spearheads the group’s sustainability policy. This goes beyond producing sustainable products, but looks at how we work with our factories and their communities and how we can help improve their lives through education and training.