The Regatta Group
Claire Isbister is an experienced marketing professional currently serving as Group Performance Marketing Manager at The Regatta Group since October 2021. In this role, Claire oversees the performance marketing strategy for various brands including Regatta, Dare 2b, and Craghoppers across both UK and international markets. Previous experience includes positions as Digital Acquisition Manager at Regatta Ltd, Trading Manager and CRM Manager at Missguided, and roles at Get The Label and Carat Manchester. Claire holds a degree in Digital Marketing & Communications from The Manchester Metropolitan University and has a proven track record of successfully managing digital acquisition strategies, optimizing campaign performance, and achieving significant cost reductions. Key achievements include a reduction in Craghoppers COS by 4 percentage points through in-house media management.
The Regatta Group
The Regatta Group is a family run business which has offices and distribution centres across the world. The Regatta Group, run by Keith Black and his sister Joanne, is home to 3 active outdoor brands – Regatta Great Outdoors, Craghoppers and Dare2b, as well as Regatta Professional for the international workwear market. Each brand is born from a passion for providing amazing products to help you get more out of the outdoors – whatever you love to do. Regatta is popular particularly in the family outdoor market with its wide offering of clothing, footwear, rucksacks, camping equipment, working with some well-known faces and organisations. Craghoppers focuses on the outdoor and adventure market with a strong emphasis on innovation and technology. Dare2b is a key player in the ski, cycle, run and hike markets, offering innovative products to their youthful customer base, looking to push themselves to the limits. Entrepreneurial spirit and great relationships are values which run throughout the business. How we work with our colleagues, customers, suppliers, factories, partners - everyone who has been touched by the Regatta Group should feel better for it. There is also a strong sustainability ethos that runs across the business, led by Joanne Black, who spearheads the group’s sustainability policy. This goes beyond producing sustainable products, but looks at how we work with our factories and their communities and how we can help improve their lives through education and training.