Brett Beveridge is a serial entrepreneur who thrives on building businesses from the ground up and prides himself on being at the forefront of technology. Since founding The Revenue Optimization Companies (T-ROC), the Founder/CEO has helped propel the parent company of six brands to become a leader in the wireless, electronics, software, and retail industries, assisting many big-box retailers and Fortune 500 companies such as Apple, Sprint, AT&T, Walmart, Comcast, and many more. Beveridge believes in combining people and technology to help companies reduce costs and increase sales whilst always exceeding customers’ expectations.
Beveridge learned the value of hard work from a young age, performing various jobs from waiting tables to even working in a papaya field. At just 23 years old, the University of Miami graduate started selling cell phones out of a van with a college friend and impressively turned that bootstrap company into Let’sTalk Cellular &Wireless, which became the largest independent mobile wireless retailer in the country at the time with close to 300 stores nationwide. He would eventually take that company public and sell it to Nextel.
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