Robert Willey

Rob is a seasoned Business Development executive with a relentless focus on creating shareholder value through the development and implementation of consumer-centric strategies. His strong financial and consumer analytical/technical skills combined with P&L/business operations experience allows him a unique perspective to create highly effective and profitable opportunities. Rob works with senior executives to help lead major transformational change.

At The ROIG Group, Rob provides brand and business strategy, financial analysis, innovation, cultural change management, and customer value prop development.