Lamia al Askari

Lamia Al Askari is currently serving as the Digital Content Lead at The Royal Commission for AlUla since December 2023. Previously, Lamia held the position of Integrated Account Director at Create Group, overseeing a team of six and managing digital marketing strategies across the Middle East and Africa. Prior roles include Brand and Marketing Manager for Expo 2020 Dubai, where Lamia was instrumental in developing the "Expo City" brand and spearheading the launch campaign. With extensive experience in customer experience consulting, events management, and brand activation at various high-profile companies, Lamia is skilled in creating consumer engagement strategies and managing cross-functional teams. Lamia holds a BA in Advertising and Public Relations from the American University of Sharjah.