Randa al Sebahi

Randa Al Sebahi is an experienced marketing professional currently serving as Marketing Manager and Digital Lead for Film AlUla at The Royal Commission for AlUla since March 2021. In this role, Randa oversees communications with PR and social media agencies, plans PR activities, and manages content across various campaigns. Prior to this position, Randa held the role of Senior Social Media Lead, ensuring alignment between the communication team and social media strategies. Randa's experience includes serving as Marketing Manager at BEAUTI.SA, where brand strategy and e-commerce initiatives were developed, and as Social Media Manager at Leo Burnett MEA, implementing social media marketing strategies for clients. Randa began a career in social media management at Glue Tube and had an early role as a lab assistant at Dar Al-Hekma University, where Randa earned a Bachelor's degree in Management Information Systems.