Luke Bradford is a seasoned medical professional with extensive experience in leadership roles within the healthcare sector. Currently serving as Medical Director at The Royal New Zealand College of General Practitioners and Senior Medical Advisor at StayWell NZ, Luke has also held the position of General Practitioner at Fifth Avenue Family Practice since August 2012. Prior experience includes Chief Medical Officer at Bay Of Plenty District Health Board and Chairman at Primary Health Alliance, where successful amalgamation efforts were achieved. Luke has been involved with the Western Bay of Plenty Primary Health Organisation as Chairperson of the Board and contributed as an Advisory Council Member for the New Zealand Medical Association.
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The Royal New Zealand College of General Practitioners
The Royal New Zealand College of General Practitioners is the largest medical college in New Zealand. We have around 5,500 members, who represent close to 90 percent of the country’s GPs. The College's overall goal to improve the health of New Zealanders through high quality general practice care. We do this by providing training, ongoing education, research, advocacy and support for general practitioners and and rural hospital generalists. We also set standards (CORNERSTONE accreditation) for general practices across the country. The College has a commitment to embed the three principles (participation, partnership and protection) of Te Tiriti o Waitangi (Treaty of Waitangi) across its work, and to achieving health equity in New Zealand.