Samantha Bortniker

Samantha Bortniker is a Senior Digital Project Director at Healthcare Consultancy Group, with a career spanning over a decade in digital project management and communications. At HCG, Bortniker has led initiatives such as bringing social listening in-house and supporting new business teams with research and strategy development. Previous roles include Senior Digital Project Manager and Digital Research and Project Manager at Hyphen Digital, where Bortniker created research project processes and maintained vendor relationships. Bortniker's experience began in public relations and social media roles at various agencies, including BOLD PR and FleishmanHillard, contributing to award-winning digital campaigns and analyzing media performance. Bortniker holds a Bachelor of Arts in Multimedia Journalism from the Philip Merrill College of Journalism at the University of Maryland.