Michael Higgins

Michael Higgins is a seasoned professional with diverse experience in strategic planning and research within both public and private sectors. Currently serving as the Senior Strategy and Insight Manager for The Scottish Government since September 2022, Michael previously held key roles at The Leith Agency as a Senior Strategic Planner and Senior Researcher from February 2009 to September 2022, specializing in planning for varied clients. Michael also worked as an Innovation Consultant for Human Innovation, focusing on qualitative research for global hospitality and technology sectors, and held prior positions as Director at Urban Niche Social, where digital marketing campaigns were developed, and as a Planner at 1576. Early career commenced as an Account Executive at The Union Advertising Agency. Michael holds a Bachelor of Science in Management and Business from Skidmore College, earned in 2006.