Pamela McQuarrie

Head Of Parental Audience Marketing at The Scottish Government

Pamela McQuarrie is an experienced marketing professional currently serving as the Head of Parental Audience Marketing for The Scottish Government since September 2020, where responsibilities include supporting the covid response for high-risk individuals and leading direct communications initiatives. Previously, Pamela held the position of Account Director at ThirtyThree and RAPP, where valuable insights into global employer branding and CRM strategies were gained while working with high-profile clients like Capital One. Additional experience includes strategic roles at Food Standards Scotland and various agency positions, including Account Manager and Senior Account Manager at notable firms such as M&C Saatchi and Tangible. Pamela is a graduate of Queen Margaret University with a degree in Communication Studies and has pursued further education at The Institute of Direct and Digital Marketing.

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