Nina Priatna

The Self Hug® is a well-being company guiding individuals toward becoming their best selves with intentional, holistic tools and practices. The Self Hug was founded in 2020 in Indonesia, and partners with retailers worldwide. Our guided journals and transformative wellness experiences—such as workshops and retreats—are crafted to foster personal growth, emotional balance, and overall well-being. Our tagline 'Rediscover your power' means individuals have the power to find the inner strength to transform their mindset, improve their habits, and achieve their goals to become their best selves. We envision a world where well-being and self-fulfillment are within reach for all, where individuals everywhere can achieve personal growth and emotional resilience, embrace their true selves, and thrive.